With user-centric, each subscriber’s payment would be allocated to the specific tracks they listened to that month. Currently services pool all subscription monies in any one market each month and then allocate a cut of that money to each track based on its consumption share across the service. There has, of course, been much debate in recent years over whether or not all streaming services should employ a user-centric approach. Tidal shifting to a user-centric approach for royalty distribution, even only on its Hifi Plus tier, would require the approval of the record labels, which meant that plan could not be introduced overnight. That bonus would come out of Tidal’s share of the income and would be paid directly to the artists oblivious of any label or distribution deal they had in place. Under that scheme, Tidal committed to pay a bonus – on top of any royalties due – to each subscriber’s favourite artists. Although the other thing that set the revamped Hifi Plus apart was the innovations around how artists would get paid.įirst, Tidal said it planned to adopt a user-centric approach when sharing out subscription income from that tier.Īnd secondly, there was the direct artists payouts scheme. The higher price tier, which was rebranded as Tidal Hifi Plus, became the subscription package for people who wanted super super quality audio, employing all that Dolby Atmos nonsense. Having been a pioneer of the model where higher quality audio was available for a higher price, it ultimately followed the lead of Apple and Amazon in making that level of audio quality available to all on its standard 9.99 subscription tier. Those innovations were first introduced as part of a rejig of Tidal’s subscription packages. It means that both the royalty innovations it first teased in November 2021 – the other being user-centric pay-outs – have now been dropped. The CEO of Tidal has announced that the company is phasing out the direct artist payouts scheme it first unveiled in late 2021, instead committing to pump more money into its programme supporting emerging artists. If an artist wants to understand which of their tracks is resonating with TIDAL listeners (that’s likely different from other platforms), they can view their top tracks to see which songs from their catalogue are performing on TIDAL.Business News Digital Labels & Publishers Tidal ends direct artist payouts scheme, commits more money to emerging artists programme By Chris Cooke | Published on Wednesday 1 March 2023 If an artist is considering doing an international tour next year, ‘Top Countries’ to help inform their understanding of their fans’ geographic locations. If an artist released a single within the last month, view the age of their listeners within that time period to inform your artist’s future marketing campaigns. Once selected, you’ll see the three new categories: Age of Listeners, Top Countries, and Top Tracks.Įach category can be adjusted by the following time periods: On their profile, you will now see a new tab titled “ Fans” with a ‘ new’ banner next to it. Navigate to and, if you are associated with multiple artists, select the artist you’d like to start with. Make changes to your fan engagement and connection strategies using this data. Discover the TIDAL tunes that have performed the best, the average age of your listeners, and the most popular territories within your audience. TIDAL now introduces a new feature to their Artist Home, Fans-the place to understand your listeners. Claim your TIDAL Artist Home account here. We're developing new solutions to fulfil your requirements, from giving you fan insights on TIDAL to connecting you with other artists who share your interests. TIDAL Artist Home, which was developed in partnership with artists, is where you can find resources and tools that will enable you to concentrate on music and advance your career. You can take control of important features like your profile image, bio, and social media links with TIDAL Artist Home, including the opportunity to flag any erroneous content and invite members to your team. On TIDAL, be there for your followers the way you want to. The TIDAL Artist Home platform for artists is now available!
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